What Is Magento and How It Is Helpful for Ecommerce Development Company

Have you ever thought about how easy it is for you to visit online stores, browse through the products, select the one you want buy, pay the price and you will get the product in a few days? You don’t need to go to the stores to purchase things. Online shopping is so much convenient for everyone.

Ecommerce Development Company

Creating an online shop is not like creating a normal website using HTML or WordPress, etc. For conveniently creating an e-commerce store you can use eCommerce platforms like Shopify, BigCommerce, PrestaShop, WooCommerce, or Magento. These platforms can simplify the task of making an e-commerce store.

What is Magento software?

It’s built on open-source technology built-in PHP and that makes it free to use. And also it’s one of the best eCommerce platforms we can get. It was released on 2008 March 31 by Varien. If you are about to begin an online store for selling products, you can utilize the Magento platform.

Why Magento and why Not PrestaShop?

Already told you that there are so many platforms are available out there for you to use while building an e-commerce website. PrestaShop, BigCommerce are some examples among them. So you could wonder why Ecommerce Development Company is choosing Magento over others.

magento agency

It being open-source and free is not the only reason for it being the best choice in the industry. It gives the advanced and feature-filled admin panel, great SEO capabilities and a lot more. All these specialties attract not only the developers in the e-commerce industry but entrepreneurs in this field who have less technical knowledge.

It can be used to create a small-scale online store to big-scale store with millions of people visiting every day. That means it is highly scalable. Performance-wise also it is highly recommendable.

Basic Features

  • Product Management: add images of the product, comment reviews section, favorites list
  • Category management: easy to find products by categorizing them
  • Inventory management: manage import, export, products left in stock
  • Client account: account status, transaction history, client address
  • Payments: Many payment methods are available such as credit cards, UPI, etc.
  • Search technology: add fast search feature to the store by Google SiteMap
  • International support: add more language and monetary support
  • Promotional and marketing tools: special offers and coupons
  • Analyze and report: can integrate with Google Analytics

Things You Should Keep in Mind

Mainly the thing about Magento is all good. But before you choose it for your eCommerce store you need to understand some important factors. They are:

  • You must pay for the website hosting
  • The setting up requires a lot of time
  • Business solutions can be expensive
  • Using it will be difficult for non-experienced users
magento it solutions

Maybe you don’t want the above-mentioned issues but a lot of other good reasons are there which makes the Magneto still preferable for most Ecommerce Development Company. Also, there can have other things that can counter the problems. Suppose your company made a big impact on the market than paying the expensive maintenance and technical support cost won’t be a problem. Paying for hosting is a fair thing because they can’t give you free hosting.

Top Seven Advantages of e Business Websites for Your Store

The e-commerce websites are growing day-by-day and show no sign of slowing down. If you are looking forward to developing your own online store then there are some platforms like Magento, Shopify, Prestashop, BigCommerce, and WooCommerce that are available for you to make it possible. If you are planning to build such a website, you should know some important points about it.

Advantages of e Business

Top 7 advantages of using e commerce websites

The most important seven reasons why merchants using e-business websites.

1. Begin and Make Progress

Anyone can make an e-commerce site with a few clicks for making a basic store. There are many websites over the internet which will provide pre-made templates for the businesses to make their website. And some other marketplaces like Amazon or Flipkart let you sell products by creating an account. So beginners who want to start to sell products, then e-commerce is the best option for them.

2. Low Cost

It requires less amount of many to start an e-commerce business. Because many websites are free to sign-up. Social media, Google AdWords, etc. can improve your visibility. You can also run the business with a minimum number of employees. You don’t need a large investment to start this business.

3. Brand Awareness

Most of the customers do some research on the internet before purchasing a product. So having an online presence is very important for every business. When a potential customer is searching online, your website should be on the top of that list. So to have that, you just need to build your brand awareness among the people.

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4. Expand Customer Reach

The e-business sites will give you more opportunities to reach new customers whether you are a beginner or an existing business owner. In traditional business, the customer needs to go to the store. But in e-business, you can sell items to customers across your country or anywhere around the world. You can sell your items on multiple e-business websites. This allows you to reach more customers and have a large customer base. There are lot of custom eCommerce development companies that are out there to assist you.

5. Give More Information

These online platforms allow every seller to give more information to the people. The information will include product description, key specifications of the product, the availability and pricing of the product. Also, the seller can provide user guides on your website. Your company-related blogs and videos. This kind of details you provide will help to improve the overall customer experience.

6. Serve Niche Markets

The competition in niche markets will be much lower. So if a customer wants to purchase a particular niche product, it will be difficult for him. So if you sell a niche product or run a website for such products, that will help you make more profit.

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7. Be Where Your Customers Are

Already told that the majority of people search for products over the internet. They buy products from e-business sites also. Suppose most of your customers are buying items online, then you not only need an online presence but you should sell your products online. Also, you need to provide more security to your customers which will improve their loyalty towards the company.